INVISALIGN “CLEARLY YOU”

So, metal braces can be a real vibe-killer, right? They cramp our style, making us feel like we're hiding behind a metallic curtain. No bueno.

But hey, enter Invisalign – the superhero of the dental world!

Their cool, see-through aligners work their magic on the down-low. You get to flaunt your awesome personality, rock that confident smile, and be your absolute best self!

By the way, started brainstorming with Jana after trying out Invisalign myself. Sneak peek at the proof of concept – more magic on the way! Stay tuned!

Art Director: Jana Christensen

PRINT POSTERS

OOH SPREADS

SOCIAL

MORE TO COME!

google store “CALM”

The joy of the holiday season is often drowned out by incredible amounts of stress—things like travel delays, preachy relatives, and finding the right gift.

Fret no more!

Google Store is your chill oasis in the shopping chaos, making gift hunting a breeze and injecting cheerful, holiday vibes into the shopping experience.

Art Director/Designer: Phoebe Chin

GOOGLE STORE.COM HOME PAGE

Black Friday

Cyber Monday

Holidays

Holiday Gift Guide

Social

Digital

Video displayed at Google Stores in New York City.

Signage displayed at Google Stores in New York City.

In-store gift wrap.

bewaterwise.com “H2❤️”

The word ‘drought’ is as synonymous with SoCal as ‘kale’ and ‘botox.’ People here like being thanked and rewarded. So, we gave Southern Californians a series of ‘Thank You’s’ for their water conservation efforts. All of which are signed with H2♥.  

Art Director: Michelle Lawrence

TV / "The Kids of socal”

Social videos / water saving tips

Water Lover’s music / PANDORA Station

We created a Water Lover’s Pandora station featuring water-themed songs. Check it out here.

Bus Wrap

IHG HOTELS PREMIER CARD “GIGS TO GLORY”

Ever feel like credit card points are like the unicorns of finance? IHG Hotels thought so too. That's why we teamed up with Rolling Stone to decode the mystery in the most entertaining way possible.

Enter “Gigs to Glory,” a web series where we paired the IHG Rewards Club Premier Card with rising country sensation (and cardmember) Caylee Hammack. It's not just a behind-the-scenes peek into Caylee's journey to superstardom but also a subtle nudge at how those credit card points can transform your everyday buys into free nights and other exciting rewards.

From concept to completion, I had a blast producing this series that turns credit card jargon into something as thrilling as backstage passes.

Art Director: Jose Casimiro

Social videos/teasers

FULL EPISODES

PRINT

Print ad that ran in the “Musicians on Musicians” issue of Rolling Stone.

Digital

Digital banners that ran on RollingStone.com

EXPERIENTIAL

Touring van activation that appeared at Caylee’s performance at Rolling Stone Live in Chicago.

“GiGS TO GLORY”rolling stone articles.

BUMPER STICKER

Last, but definitely not least: bumper stickers we handed out at Rolling Stone Live.

BRITISH AIRWAYS CARD “MoRE AVIOS. MORE EUROPE.”

They say things a little differently in Great Britain. Fries are chips, men are blokes and credit card points are Avios. For those blokes and birds who have a British Airways Card, they can now earn more points on everyday purchases and use those Avois toward British Airways flights to their favourite countries in Europe.

JOHN DEERE "FEAR THE DEERE"

No one respects lawnmowers.

But nothing runs like a Deere. Fearsome machines of Man, they are a force to be reckoned with.

Watch out grass.

Art Director: Ben Ong

PRINT/OOH:

Marriott rewards/starbucks “Name on your cup”

Starbucks is amazing. Great Coffee. Personalized cups. But wouldn’t it be nice if you could get even more?

So we brought to life a collaborative partnership that gave customers 10% back when they use their Chase Marriott Rewards Card to load a Starbucks card. 

Art Director: Jose Casimiro

GAme of thrones/COX COMMUNICATIONS

"DEAREST LOVED ONES" RADIO SPOT

People love binge watching their favorite shows.

With Cox cable, you can watch every episode of all your favorite HBO shows like Game of Thrones On Demand.

However, with all that binge-worthy content at your fingertips, you’ll have to start saying your goodbyes.

Disclaimer: I did not write the legal copy.