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Gigs to Glory

Ever feel like credit card points are the unicorns of finance? What are they, really? And how can you turn them into something magical?

Introducing "Gigs to Glory," a web series with rising country star Caylee Hammack and the IHG Rewards Club Premier Card. See how credit card points turn everyday purchases into thrilling rewards like free nights and concert tickets.

From concept to completion, producing this series was a blast, transforming credit card jargon into something as thrilling as backstage passes.

Art Director: Jose Casimiro

First, we dropped some teasers on IHG's social channels.

Then we launched full episodes on RollingStone.com.

This print ad rocked the "Musicians on Musicians" issue of Rolling Stone.

Digital banners that took over RollingStone.com.

We curated a social and experiential touring van activation that appeared at Caylee's performance during Rolling Stone Live in Chicago.

Articles about "Gigs to Glory" on RollingStone.com!

Last, but definitely not least: bumper stickers we dished out at Rolling Stone Live.